Ever heard of this? Miss Bum Bum Pageant? LMAO!

Can you imagine this? There's a contest in Brazil called Miss Bum Bum pageant and it's a nationwide contest to find the woman with the best butt in the country.

The event website claims that a recent Spanish survey indicates that 81 percent of men favor women with curves and couldn’t care less about cellulite. Men, na true?

The pageant will hold in Sao Paolo in November. Is this not like...objectifying women?